Digital Marketer Job Description and Responsibilities

In a rapidly-changing world where businesses need to constantly stay one step ahead of their competitors, the need for effective and competent Digital Marketers is ever increasing. To be effective as a Digital Marketer, you will need a number of key skills and attributes that are required by any digital marketing agency or employer. These include, an analytical and inquisitive approach to all tasks, an ability to provide exceptional ROI for each client you work with, exceptional panning and organizational qualities, effective communication skills whilst dealing with marketing clients, and a broad knowledge of all digital marketing campaigns and strategies.

Q1. Tell me about yourself and why you want to become a Digital Marketer?

"I am someone who has an immense passion for online marketing and have spent the last few years improving my knowledge and levels of expertise in this area. I have a naturally inquisitive and analytical nature, that means I enjoy getting to the bottom of things and looking for ways to make whatever I am working on more efficient and effective. I am also a very hard worker, and if you give me a task, I will not only go away and work tirelessly until it is completed, but I will also do the job the high standards that you expect. When I first heard of the role 'Digital Marketer' a few years ago, I instantly knew this is what I wanted to focus my career on. Finally, I am someone who enjoys keeping up-to-date with developments within the digital marketing industry, and I feel this is really important to ensure you offer your clients the best service possible based on their needs and their business objectives."

Q2. Why do you want to work for our company as a Digital Marketer?

Q3. What are the different elements that go to make up a successful digital marketing campaign?

Q4. How do you see digital marketing evolving in future?

Q5. What is the function of Google Analytics and what are the key metrics of this important resource?

Q6. Describe a time when you solved a long-standing problem quickly?

Q7. Which aspects of Digital Marketing will you enjoy the most, and which will you find the most challenging?

Q8. If we hired you in this Digital Marketing position, what would you do in your first month of working here?

Q9. As our Digital Marketer, how would you improve the quality of the leads you were getting during a PPC campaign?

Q10. What's the best way to establish a relationship with a digital marketing client?

Q11. What's been the biggest challenge you've experienced at work and how did you overcome it?

Q12. How do you keep up-to-date with Digital Marketing developments and changes within the industry?

Q13. What are your planning skills like during a digital marketing project?

Q14. What would you do to make sure a Digital Marketing project for a client was delivered on time and within budget?

Q15. What's your favorite digital marketing campaign and why?

Q16. What are the strengths that will help you within the role of Digital Marketer?

Q17. Why do you want to leave your job?

Q18. What's your biggest weakness?

Q19. Where do you see yourself in 5 years' time?

Q20. What are your salary expectations in the role of Digital Marketer?

Q21. Do you have questions for the panel?

4 TIPS FOR PASSING YOUR DIGITAL MARKETER INTERVIEW

TIP #1 - Whilst you will be provided with in-house training as a Digital Marketer, it is important you have a broad knowledge of campaign types, how they work and what you would specifically do to improve the return on investment for each client. Before you attend your digital marketing interview, make sure your knowledge is up-to-date in respect of the common campaigns used by all digital marketing agencies.

TIP #2 - The best digital marketing agencies and digital marketers only use ethical advertising campaigns. In the modern-world of digital marketing, there is place for cutting corners or using short-term strategies in order to win over clients. An open, honest and ethical approach will always win you the job, so make sure your skillset is aligned to digital marketing campaigns that are both ethical and professional.

TIP #3 - Before you attend your digital marketing interview, we strongly recommend you have a basic understanding of Google Analytics. After all, without this essential tool, you will not be able to measure the performance of your digital marketing and advertising campaigns and show your clients how their investment is being put to good use.

TIP #4 - Think carefully about one particular area of Digital Marketing you excel in. Whilst it is important to have a good knowledge of all aspects of digital marketing opportunities, being able to excel in one particular aspect, is always attractive to a digital marketing agency or employer.

If you want to PASS your Digital Marketing interview, we strongly recommend you download a copy of our 21 DIGITAL MARKETING INTERVIEW QUESTIONS AND ANSWERS Guide directly on this page! Not only will it significantly increase your chances of success, but it is also packed full of high-scoring, unique answers you can use during your interview!